SEO, or Search Engine Optimization, is the practice of enhancing a website’s visibility in search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic to a site by improving its ranking for relevant keywords. Key components of SEO include:
Keyword Research: Identifying the terms and phrases potential customers use to search for products or services.
On-Page SEO: Optimizing individual pages on a website, including title tags, meta descriptions, headers, and content to make them more relevant to target keywords.
Technical SEO: Ensuring that a website meets technical requirements such as fast loading speeds, mobile-friendliness, and secure connections (HTTPS).
Off-Page SEO: Building a site’s authority and reputation through backlinks from other reputable sites, social media engagement, and online mentions.
Content Creation: Developing high-quality, relevant content that provides value to users, which can help attract traffic and encourage sharing.
User Experience (UX): Improving the overall experience for visitors, which can lead to lower bounce rates and higher engagement.
Analytics and Monitoring: Using tools like Google Analytics to track performance, understand user behavior, and adjust strategies accordingly.